We all love coffee! But its production often leads to deforestation, posing a threat to our environment. As climate change intensifies, projections show that coffee production could be reduced by 50% in coming years, impacting coffee lovers and the industry alike.
Why Daffee
Coffee impacts the climate and the climate impacts coffee
Experience the impact of climate change as coffee farmers are forced to migrate, leading to irreversible damage to our rainforests.
At Daffee, we're committed to addressing the sustainability challenges of the coffee industry. Through groundbreaking innovation, we provide a solution for future generations to savor the coffee experience from wasted date beans.
Daffee is revolutionizing the entire coffee category, offering grounds, single-serve capsules, beans, and cold brew ready to drink, all crafted without the need for coffee beans.
Daffee Enhancing the Coffee Ritual with Sustainability
Daffee is not here to replace your beloved coffee ritual; instead, we seek to be a part of it. Our coffee is made a little differently, using upcycled date beans that undergo the same roasting and brewing process as conventional coffee. The difference lies in sustainability.
Daffee is proud to be the most sustainable coffee on the planet, reducing carbon emissions compared to conventional coffee production and using less water, as dates thrive in dry environments. Additionally, we utilize the wasted date beans, minimizing waste.
Read More about Our Supply Chain Transparency and Impact
Supply Chain Transparency Policy
1. Sourcing
Raw Materials
• Date Seeds: Sourced from sustainable farms that adhere to ethical farming practices, ensuring minimal environmental impact.
• Suppliers: Partner with farms in regions where dates are a staple crop, primarily in the Middle East and North Africa (MENA) region.
• Selection Criteria: Prioritize suppliers who follow sustainable farming practices, fair trade policies, and have certifications in organic farming.
Supplier Transparency
• Certifications: Ensure all suppliers have relevant certifications such as Fair Trade, and Organic
• Audits: Conduct regular audits to ensure compliance with sustainability standards and ethical practices.
• Partnerships: Build long-term relationships with suppliers to ensure a stable and transparent supply chain.
2. Processing
Upcycling Process
Cleaning: Date seeds are thoroughly cleaned to remove any residue.
Roasting: Seeds are roasted at controlled temperatures to bring out flavor and aroma.
Grinding: Roasted seeds are finely ground to produce a coffee-like powder.
Facility Standards
Location: Processing facilities located near sourcing regions to reduce carbon footprint.
Certifications: Ensure facilities comply with international food safety standards such as ISO 22000 and HACCP.
Sustainability: Implement energy-efficient practices and waste reduction measures in processing plants.
3. Packaging
Materials
• Eco-friendly Packaging: Use biodegradable, compostable, or recyclable materials for all packaging.
• Suppliers: Source packaging materials from certified eco-friendly suppliers.
• Innovation: Continuously research and implement innovative packaging solutions to minimize environmental impact.
Transparency
Labeling: Clearly label all packaging with information on sustainability, sourcing, and processing practices.
4. Distribution
Logistics
• Transportation: Utilize green logistics solutions, such as electric vehicles and optimized shipping routes, to reduce carbon emissions.
• Partners: Collaborate with logistics partners who have a strong commitment to sustainability and efficiency.
• Regional Warehouses: Establish regional distribution centers to minimize transportation distances and improve efficiency.
Transparency
• Tracking: Implement a tracking system for consumers to follow the journey of their product from source to shelf.
• Communication: Maintain open communication channels with distribution partners to ensure real-time updates on logistics.
5. Retail and Consumer Engagement
Retail Partners
• Criteria: Partner with retailers who share Daffee's commitment to sustainability and ethical business practices.
Consumer Transparency
• Education: Educate consumers on the environmental and social benefits of choosing Daffee products through campaigns, social media, and packaging information.
• Feedback: Encourage consumer feedback and engagement to continuously improve supply chain transparency and sustainability efforts.
• Impact Reports: Publish annual sustainability and impact reports detailing supply chain practices, improvements, and future goals.
6. Continuous Improvement
Monitoring and Evaluation
• KPIs: Establish key performance indicators (KPIs) for sustainability and transparency across the supply chain.
• Reporting: Regularly monitor, evaluate, and report on the performance of supply chain practices.
• Innovation: Invest in research and development to continuously improve sustainable practices and transparency.
Stakeholder Engagement
• Collaboration: Work with industry stakeholders, including NGOs, government bodies, and other companies, to advance sustainability in the coffee alternative industry.
• Transparency: Maintain open and honest communication with all stakeholders about challenges, achievements, and future plans in supply chain transparency.
Contact Us for More Questions